How to Teach Belarusian Consumers to Buy Safe Products?

In 2014, Belarusians will learn how to buy goods which do not have a negative impact on their health. The goal of improving consumer literacy is the basis for a project of the IPO "Ecopartnership" and the Belarusian Society for Consumer Protection. The project targets such products as household chemicals, building materials and childcare products.

According to  the executive director of the IPO "Ecopartnership" Alina Bushmovich: “Today the Belarusian consumer does not have sufficient information on the health effects of various chemicals contained in conventional products. For example, buying makeup, we are not yet accustomed to prefer products without parabens or surfactants, which can have a negative impact on our endocrine system”

The IPO "Ecopartnership" along with the Belarusian Society for Consumer Protection, together with the Baltic Environmental Forum Latvia and Baltic Environmental Forum Estonia and with the financial support of the European Union and the Ministry of Foreign Affairs of Estonia are carrying out the project "A campaign to raise awareness of the content of hazardous chemicals in consumer products "

The campaign includes a series of activities for different target groups. In late February, the IPO "Ecopartnership" published a series of booklets called "Buyer's Guide", which contain practical advice on how to choose cosmetics, household chemicals, building materials and other goods with the lowest content of hazardous chemicals. The booklets will be distributed during the information actions, the nearest of which will become part of the IPO "Ecopartnership" in "free fair" March 2. They can also be downloaded from the Internet at the project site and at

The specialized site contains information on hazardous chemicals and recommendations on the choice of goods sold in Belarus that don’t contain these chemicals.

Since autumn 2013 the IPO "Ecopartnership" provides training for Belarusian teachers, where experts from Latvia and Estonia share knowledge about safe chemical products. After attending the training teachers can organize in their educational institutions classes on the content of hazardous chemicals in products.

Soon on social networks will appear an animated video about the necessity of correct choice of products, and it will be posted on the website of the IPO "Ecopartnership."

The campaign includes work with Belarusian shops. Experts from the Baltic Environmental Forum in conjunction with the IPO"Ecopartnership" and The Belarusian Society for Consumer Protection. plan to organize a cycle of trainings for employees of commercial networks.

31 October 2014